Cowboys were all the rage in the 1950s, from the big screen to fashion and perfect for advertising. Cowboys were extremely popular, and so was everything that became associated with them like Marlboro. Malboro is an excellent example of how a company managed to profit on popular trends just to increase sales. Today you wouldn't imagine it but originally Marlboro cigarettes were targeted to women back in 1924.
During the 1950s, Marlboro ditched its mommy slogans and baby ads and capitalized on the phenomenon of the cowboy. With the introduction of the new cowboy land known as "Marlboro Country" the company was able to increase sales by 5,000% within the campaign's first 8 months. Talk about smart advertising.
My Flickr of Retro ads
No comments:
Post a Comment